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100 Years Of Aston Martin (Part 1)

5/20/2013 5:21:33 PM
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The History, The Engine, The Racecars, The Future

Aston Martin

Fashion is temporary, class is permanent. That’s why, 100 years on, this minnow brand is still breaking hearts in a world of giants

Six years ago, Ford sold Aston Martin to a private consortium led by Prodrive’s David Richards, and you could hear the sound of air being sucked through teeth. Cynics gave the new company a couple of years at best, and it’s true, the road hasn’t been Audi test-track smooth. But, since independence, Aston has triumphed in motorsport, built a series of supercars and today celebrates both a new funding lifeline and its centenary, a milestone many great car companies have failed, and will fail, to reach.

Aston has triumphed in motorsport, built a series of supercars and today celebrates both a new funding lifeline and its centenary, a milestone many great car companies have failed, and will fail, to reach.

Whether you’d spend your last hypothetical drip of petrol maxing a Lamborghini Aventador along the Autobahn or cruising the Cote d’Azur in a Rolls ragtop, it’s impossible not to have a soft spot for Aston Martin. Somehow Aston manages to rise above the sometimes distasteful associations that afflict most supercar brands. Consistently beautiful to listen to and look at, and never simply outlandish for the sake of drawing attention to itself, an Aston inspires affection, never envy, enjoying a perverse classless appeal ironic really given that right from the start, it was always an inordinately expensive car that working class folk couldn’t hope to get close to.

Today though, you can buy an Aston for as little as you’d pay for a new executive sedan. Not a new Aston, granted, but one that the company’s conservative process of evolution (and lack of money to do anything much quicker) ensures looks much like today’s new models.

One final note – we make no bones about being light on the first half century of Aston’s history in this celebration. The company made some great cars in the 1930s but really, how many Quarrymen records have you got in your Beatles collection?

Limousine

Tag along as we get a world exclusive preview of Aston’s new four-door sports car, the Rapide S

Aston Martin enhances Rapide with new S model

Aston Martin enhances Rapide with new S model

The spy photographers hiding around Aston’s Gaydon HQ probably wouldn’t bat an eyelid, but there are two telltale clues that this isn’t any old Aston Rapide. Firstly, the extra pipes that protrude from the exhaust tips are there to hook up to emissions testing equipment, a giveaway that this is a test hack. Secondly, there’s a sneaky extra bit of plastic zip-tied to the grille. It tricks your eye into thinking this car still has a two-piece mouth, where actually it’s an all-new, one-piece gaping gob. And that’s all there is to suggest this is a trick prototype that the world’s not really supposed to know about. But this is the new Aston Rapide S, and its subtle bodywork – the new ducktail style boot lid has been omitted for extra sneakiness hides the fact that its 6.0-litre V12 has been tweaked to a hugely significant degree: from 350kW and 600Nm to 410kW and 620Nm.

It tricks your eye into thinking this car still has a two-piece mouth, where actually it’s an all-new, one-piece gaping gob

The S won’t sit above the existing Rapide, it’ll replace it entirely, arriving midway through 2013 and should cost similar money to the current car. Aston will be hoping it can keep those with the cash out of the Porsche Panamera Turbo S, Ferrari FF and Maserati Quattroporte 3.8 twin-turbo.

When the Rapide landed in early 2010, the marketing pictures showed families and dogs frolicking around it. If you’ve ever sat in the back of a Rapide, you’ll know that it wants to be used as a saloon car in the same way. That Robert Mugabe wants to relinquish power to the opposition: a six-footer sitting behind another six-footer will be caught in a pincer movement, his knees squashed up against the seatbacks and his headroom pinched by the swooping roofline. It’s also not amazingly easy to get into and out of the Rapide’s back doors with grace, and the boot is only slightly larger than a Vantage’s and somewhat smaller than the new Vanquish’s.

The Rapide S, then, is a chance for Aston to shift the Rapide’s positioning: think of it not as a saloon car substitute that can also do sporty, but more of a sports car that can also offer some of the practicality of a saloon car.

The S won’t sit above the existing Rapide, it’ll replace it entirely, arriving midway through 2013 and should cost similar money to the current car.

The S won’t sit above the existing Rapide, it’ll replace it entirely, arriving midway through 2013 and should cost similar money to the current car.

Today we’re about to get a world exclusive ride in the Rapide S as the test team put it through the final phases of development, running durability testing for US federal requirements. Chief platform engineer Paul Barritt is at the wheel, an Aston veteran of 15 years who cut his teeth on the DB7, has worked on Vantage since day one and who inherited the Rapide S project a little over a year ago. Bravely, he’ll also put his hand up to the Toyota iQ-based Cygnet.

 
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