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Mazda 3 The New Contender 2014 (Part 1)

7/1/2014 4:38:34 AM
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The compact class is a fierce battleground with 24 brands offering 52 nameplates. Mazda lobs its third-generation 3 into the mix, confident the newcomer will continue to lead the pack

2014 Mazda 3

The Mazda 3 is a popular car here with 29,000 of them on NZ roads. It launched back in 2004 and Mazda NZ has moved some 15,000 NZ-new versions over two generations, the other 14,000 being used imports. The all-new third-gen model landed this month, an improved car that enters the market at price points virtually equivalent to those of the outgoing models. Those industry stalwarts, wise of years, reckon new cars have never been better value based on the amount of added safety and convenience equipment on offer, along with all the tech gadgets. Moreover, these new models are roomier, better performing and more efficient than those they replace. And that about sums up the new 3 nicely.

 

2014 Mazda 3 Rear

A brief update

We’ve covered the new Mazda 3 a few times already from its various previews but here’s a recap. Underpinning the new sedan/hatch range is the common platform architecture of the Mazda6 and CX-5, scaled to suit. This sharing of common parts, along with new manufacturing processes, helps reduce costs. It’s around one-third stiffer than the old car, and slightly lighter too. The SP25 manual we tested scaled up 38kg lighter despite its extra specification. The new 3 is the same length as the old model but it’s 40mm wider, riding on a 60mm longer wheelbase to improve passenger space. The suspension uses the same Mac strut and multilink systems which underpin the bigger 6, and it utilises the firm’s new 2.0- and 2.5-litre direct injection, high compression petrol engines with increased outputs and a 30 per cent improvement in fuel consumption. The new six-speed auto contributes to enhanced economy. There’s new electric power steering with a quicker ratio, but missing is the i-Eloop kinetic energy recovery system from the Mazda 6. This hasn’t been specified on NZ cars due to the added cost. Apparently it would reduce consumption by a further 0.3L/100km. But the new car has significantly reduced claimed fuel consumption figures anyway, addressing the major problem with the previous model. The 2.0-litre auto sedan is now down from 8.0 to 5.7L/100km (hatch 5.8) and the 2.5-litre auto moves from 8.6 to 6.0 (hatch 6.1). Helping here is the sleek, slippery form with a Cd factor of 0.28 for the hatch and 0.26 for the sedan. Infotainment and connectivity are handled by Mazda’s MZD Connect system, and safety levels improve with added active and passive equipment.

 

Cabin has a Golf-rivalling premium feel and better levels of specification.

 
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