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Nike Release Kanye West Designed Air Yeezy II Red Octobers

2/17/2014 6:39:34 PM
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After Kanye West opted to cut ties with Nike recently when the company decided not to pay the rapper loyalties for his design work, it was expected that the company would not release any further Kanye-designed items. To make matters even more difficult for Nike, Kanye quickly signed a new deal with Adidas and it appeared as though Nike would simply not want anything further to do with the rapper after the bust up. 

However, Nike surprised fans by releasing one final pair of trainers - the Air Yeezy II Red Octobers - and they've quickly been snapped up despite minimal marketing. The company's work with Kanye began in 2009 and they decided that fans wanted the final trainers to be released, so due to high demand they went through with releasing the final red version of Kanye's design. Nike commented that people were actively seeking the trainers which retail for $245: “Nike was committed to releasing the Red colour way. And it was clear the consumer was asking for it. Nike communicated directly to nearly 2.6 million Twitter followers when we made it available for purchase… This is the final shoe in the Yeezy collection.”

Kanye previously explained why he cut ties with Nike, commenting that he was forced to do so in order to provide for his daughter: "I looked at the adidas contract and I looked at the Nike contract and I looked at my daughter’s eyes and I made the decision I needed to be able to make to expand my ability to make product…I appreciate Nike for allowing me the opportunity to express myself.”

 

 
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