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Richard Nicoll Named as the New Jack Wills Creative Director

2/21/2014 8:22:02 PM
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British designer Richard Nicoll has just been named as the new creative director of British high street store Jack Wills. The designer, who has already found plenty of success with his own namesake label, is looking to revamp the brand's image and hopes he can bring something new to the company which was founded in 1999. Nicoll comments that he is excited to be a part of the team and looks forward to developing the company stylistically: "I'm excited to be working with Jack Wills, this is an opportunity to take a successful British design aesthetic and drive forward the product and vision. Wendy [Jack Wills CEO] has exciting plans to evolve the Jack Wills brand and I am looking forward to being a part of that."

Jack Willis CEO Wendy Becker commented that Nicoll is a great choice for the company because he is a well-known British designer who has already proven to be very talented and sought-after in his field. She adds that she believes Nicoll will be able to successfully bring something fresh to the company that will appeal to customers which ensures the brand's future: "His collections have global appeal, but he is a British designer at heart and will lead the creative direction of our brand into its next important phase. His aesthetic and talent in designing for both men and women will be a great match for our future vision for Jack Wills and reinforces our commitment to having quality and design at our heart."

 
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