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Electric Recording Company: Electric Dreams (Part 1)

12/18/2013 11:28:40 AM
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Think audiophile vinyl is overpriced? Fed up with paying $53.7 for the latest, umpteenth reprint of Kind of Blue? Then think on this – the Electric Recording Company’s first Bach Sonata LP re-releases cost $482.3 each, and it has just put out a Mozart box set for a cool $4,010.7!

Any rational reading of this would lead you to believe that the driving force behind the company, Pete Hutchison, is one stylus short of the full cantilever – and Pete himself has used the word “madness” when describing the brief for his project. But the more you get to know him, the more you understand how he’s on a mission to make classic music more affordable. Not something you’d instantly surmise from those price tags, admittedly.

The releases that Electric Recording Company has chosen to put out aren’t mere reissues of old albums, they’re painstakingly restored recreations of seminal, ultra-rare performances that have long been the province of ultra-wealthy collectors. Original imprints of his Bach Sonatas go for upwards of $8,037.53 on eBay. Pete’s aim is to make his products look, smell, feel and sound exactly like the originals.

Obscure alternatives

This has been made possible by his amazing attention to detail, absolute passion for and knowledge of music, plus a vital injection of cash from his other business – Peace frog, an indie record label that boasts acts such as José González and Little Dragon. This may be his ‘day job’, but Pete’s as passionate a vinyl fan as it’s possible to find, and that’s saying something. “I got into collecting from an early age,” he tells me, “and grew up just listening to classical music. When my dad died his record collection got split up between myself and my two brothers. He bought most of the vinyl when we lived in New York in the sixties. I think what I found with classical, jazz, whatever, was that I’d buy a repress, but then I’d meet a friend and he’d have an earlier pressing and I’d notice the difference in sound. From a late fifties or sixties Blue Note or classical record pressed in the UK, to say a reissue done in the seventies through transistor equipment, it wouldn’t sound the same.”

Description: A superbly fettled Garrard 301/Linn Istook/Denon DL103 is the studio reference turntable

A superbly fettled Garrard 301/Linn Istook/Denon DL103 is the studio reference turntable

Pete finally got into collecting British classical pressings, which he found very expensive compared to everything else. “At the time, with having the pop label, I had a distribution deal with EMI, so I had a few contacts there, and thought ‘what about if I premastered these using the original equipment’, get a list together of all my favorite rare classical albums? Problem is, I didn’t have the original equipment. So I went on a search for it, I ran around Abbey Road, places like that, and rang people in America and nobody had it. I finally found some equipment and began restoring it.”

The result is amazing. His studio sports a massive ex-Abbey Road EMI open reel machine to play the master tapes, and this has been fully returned to its original condition. There’s an ex-EMI solid-state early seventies mixing desk that came from Nigeria; Pete believes it was the one used to record Wings’ Band on the Run. Also present is a Danish-made Lyric tape console with tube amplification, and a matching vinyl cutting lathe, circa 1965. Again, these have been restored, the cost running into six digits. “These we believe, are the only machines in the world capable of producing an all-valve stereo cut”, says Pete, pointing out that the company’s first stereo release (out now) will be the first all-valve stereo cut in almost half a century. Finally, there’s a Neumann VMS70 cutting lathe, for that authentic seventies’ solid-state sound.

Description: Finally, there’s a Neumann VMS70 cutting lathe, for that authentic seventies’ solid-state sound.

Finally, there’s a Neumann VMS70 cutting lathe, for that authentic seventies’ solid-state sound.

Being something of an obsessive, the quietly spoken Mr. Hutchison was never going to slap a dog-eared old sleeve in the scanner and pay a Photoshop pilot to ‘tart it up’. “I looked at how they made record sleeves in the fifties, and that was using letterpress. Everything would be typed out, and they’d have these huge metal bores, and each letter is a brass letter and they’d print it – it was a hugely time-consuming nightmare. So recreating that was one side of it, then there was getting the card to match! The photographs were rescanned, but on the Bach disc I tracked down the original photographer’s son, who still had the stills.”

No compromise

The exercise was a long and frustrating one for Pete, but he had to get the sleeves right. The result is a record sleeve that looks as good – and as authentic – as the vinyl inside it sounds.

Description: It all started when I thought “what about if I premastered these using the original equipment?”

It all started when I thought “what about if I premastered these using the original equipment?”

These re-releases are beautiful things to behold, alright. But it’s when you play the records themselves that the magic really comes out – the sound is sublime, with a wonderfully natural, gentle feel that nevertheless captures the full power of the original performance. And all this without sounding the slightest bit ‘audiophile’ in their nature! This prompts Pete to expound on the rights and wrongs of premastering. “I did all this for myself, to have a mint copy of the original, that wasn’t the original that I’d be happy with. In quite a selfish way, I wanted to see if it was possible to recreate something that had the sound, and that was a beautiful artefact, and takes you back when you listen to it. But the business side of it, that wasn’t taken into account, and restoring the equipment, that was the expensive thing.”

 

 
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