Badges are another new feature with SharePoint 2013. You
can create new badges representing special achievements on your site,
and you or your moderators can award badges to users for special
achievements on the site. Badges are a form of gamification, which refers to using game-style mechanics and awards in a non–game-playing scenario.
One such example is Microsoft’s own SharePoint MVP
certification, which is granted to SharePoint pioneers within the
Internet community, based upon the breadth and depth of their
SharePoint support and evangelism.
Badges, when used properly, also help users within large communities
to lend credibility to a particular reply. When a user who is assigned
a badge named SharePoint Guru
replies to a discussion, other users attach additional credibility to
the response because the badge indicates that it was authored by a Guru.
You (and your moderators) should make judicious use of badges; if
you award badges in a capricious fashion, you devalue the badge and the
perception of content authored by all users who have this badge
assigned to them.
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On the Home page of your site, In the Community Tools section, click the Create Badges link.
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On the Badges page, click the New Item link.
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On the New Badge page, type a title for your badge.
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Click the Save button to save the new badge.
Tip
Badges are intended to represent positive achievements so that users
can strive for particular goals. Avoid creating badges to represent
negative actions. There are other methods (such as discussion
moderation) for dealing with policy violations.
Tip
The badges that you create should be named in a way that describes
the achievement in a positive light and makes the badge attractive to
your community. Given the choice between badges named “Writes a Lot”
and “Content Superstar,” you should choose the more exciting option.
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On the Badges page, select a badge by clicking to the immediate left of the badge name.
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On the ribbon, click the Items tab and then, in the Manage group, click the Edit Item button.
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On the Edit Item page, edit the name of the badge.
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Click the Save button.