New supermini promises hundreds of
personalization options for a budget price
The MG is set to cost less than $15,000 and
will be offered with “hundreds” of different styling and customization options.
The MG 3, showcased in the UK for the first time at an event at MG’s Longbridge
plant in Birmingham today, will go on sale in the UK this autumn.
The European version of the MG 3 was first
seen at the Shanghai motor show in April, complete with a more distinctive
exterior and plusher interior than the car of the same name on sale in China.
MG
3 – New Hatch To Major On Styling Options
The MG 3 has been designed and engineered
in the UK. Final assembly is taking place in the UK, with knocked-down kits
being shipped to Longbridge from China.
The
MG 3 has been designed and engineered in the UK
The MG 3 is an important part of the
brand’s rebirth in the UK. Sales of the MG 6 haven’t impressed, but a style-led
supermini pitched into a growing segment should lift sales volumes.
The
MG 3 is an important part of the brand’s rebirth in the UK
The customization packages will give owners
“hundreds and hundreds” of different ways to spec their cars, according to a
source. They’ll include myriad options for the exterior styling, interior trim
and wheel designs.
MG is pitching the car at the likes of the
Mini and Vauxhall Adam, but with prices set to start at less than $15,000, it
could be marketed as offering the style of those rivals with the space of a car
from the class above. The MG 3 is Ford Fiesta sized and a five-door only.
The
MG 3 interior
The MG 3 will be offered with a 104bhp
1.5-liter petrol engine mated to a five-speed manual as its sole initial
powertrain choice. Exact pricing will be announced closer to its autumn on-sale
date.
The
MG 3 will be offered with a 104bhp 1.5-liter petrol engine mated to a
five-speed manual as its sole initial powertrain choice.
