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Return Of The Crossover Cash Cow (Part 1)

5/25/2014 10:43:52 AM
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Wind the clock back to late 2006, when the Qashqai was first unveiled, and you’d never guess at its future success. Nissan’s (boring) backbone had been the Tiida, Almera and Primera, and although it was abandoning traditional market segments and hunting for new ones with SUVs such as the X-Trail, the Qashqai was really no more than a high-riding Almera. Yet the ruse worked: the Qashqai wasn’t as lofty as traditional off-roaders, but nor was it as squat as the hatchbacks everyone else had; the driving position was suitably raised to look down on the Joneses; and chunky plastic body cladding gave the impression of off-road ability even though most were front-wheel drive and would struggle traversing a moist lawn. The car-buying public loved it. Nissan originally hoped to sell 100,000 Qashqais each year, but over 2m have been sold in the past seven years. No pressure on Qashqai Mk2, then…

The Nissan Qashqai gets a new look and more functionality in an effort to attract a new generation of buyers

With Renault-Nissan CEO Carlos Ghosn having declared the original ‘the most important Nissan of the decade’ and conscious of the mantra ‘if it ain’t broke, don’t you dare try and fix it’ the second-generation Qashqai is evolutionary. It’s still named after a nomadic Iranian tribe, again it’s been designed and engineered in the UK, and once production has ramped up in Sunderland a new Qashqai will be built every 62 seconds. There have been changes though, and you’ll have noticed the first one - the original Qashqai wasn’t much to look at, but this second-generation model is sleeker and more stylish. The nose is more angular and steeply raked, the doors are contoured rather than slab-sided, the plastic cladding is better integrated into the overall design, and there’s more chrome detailing. The rear is less successful (the lights could have been pinched from a Focus sedan) but don’t bother holding out for a Qashqai+2 with its elongated rear because there won’t be one.

Higher-quality interior consigns the utility-biased first version’s cabin to the Nissan archive

Customer research showed the majority of Mk1 Qashqai customers who bought the +2 did so for the bigger boot, rather than the third row of seats. So Qashqai Mk2 has a bigger boot, and if you want a third row expect your Nissan dealer to try and up-sell you to the new X-Trail. So let’s ferret around first. Starting from the back, the tailgate now opens 150mm higher, so you’re less likely to bash your head on it. The boot itself is 20 litres larger too, there’s a false floor under which you can store the parcel shelf, and the two floor panels can be used to halve the space to stop something smaller than the weekly shop rolling around, or reversed to provide a wipeable, waterproof lining.

Description:

Multitude of cameras display bird’s-eye view of what you’ve just hit

Not that the cheap boot carpet is worth preserving. The rear seats fold flatter than before, and when they’re not folded flat there’s more head-, shoulder- and legroom on offer for passengers. The rear seats don’t slide or recline though, there’s still not enough under-thigh support for adults, and if you’re tall the trim-specific panoramic sunroof will be gently brushing your bonce. The seat pockets are small too, but whereas I had a book and a Gameboy to stuff in there as a child, for the kids of today an iPad will slide in easily.

 

 
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