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Small In: Dodge Dart - Honda Civic - Kia Forte - Mazda 3 - Nissan Sentra (Part 3)

8/9/2013 9:15:02 AM
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Value

In a price-conscious segment like this, value is a major consideration. That's especially true in this test, where all the competitors were heavily equipped with pricey options such as navigation systems, leather seats, keyless entry, and more.

None was more heavily loaded than the Mazda3, which rang in just above the Dart at $26,420. Being the oldest model in the test and lacking a back-up camera hurt its value argument, though we enthusiasts found quite a lot of value in its handling and performance.

It was feature-rich with its big display screens, automatic headlights and wipers, heated steering wheel, and more

It was feature-rich with its big display screens, automatic headlights and wipers, heated steering wheel, and more

The Dart also became something of a tough sell at $26,415. It was feature-rich with its big display screens, automatic headlights and wipers, heated steering wheel, and more. The problem is, the Forte offers all that and more for $805 less. With by far the worst observed fuel economy, the Dart’s value appeal dropped precipitously in the eyes of the judges.

That Forte, though, blew us away. Power front seats that are both heated and cooled, heated rear seats, power-folding side mirrors, a heated steering wheel, multiple steering modes, and more, all for a mid-pack price of $25,610. Add to that the second-best fuel economy in the test and far and away the best warranty, and the Kia makes a serious value proposition.

Honda Civic was very nearly the least expensive car here at $24,555, and it got high marks for its quality interior materials

Honda Civic was very nearly the least expensive car here at $24,555, and it got high marks for its quality interior materials

Honda’s Civic was a tougher case to make. It offered many of the features the others did, but the clunky navigation system and mid-pack observed fuel economy hurt it.

On the other hand, it was very nearly the least expensive car here at $24,555, and it got high marks for its quality interior materials.

The Sentra fell into the same trap as the Civic, offering the lowest as-tested price by just over $100 at $23,715. While that appealed to our wallets, the second-worst observed fuel economy and the poor handling made us reconsider how our hypothetical money was being spent.

Cost of Ownership

In order to give you a better picture of what your new car purchase might cost in the long run, we’ve asked Intelli-Choice, our partner in the Motor Trend Automotive Group, to provide five-year cost of ownership data for our consumer-focused Big Tests. Intelli-Choice is a recognized leader in providing data on average depreciation, fuel cost, fees, insurance, financing, maintenance and repairs, and more for every car on the market. And if you’re not ready to buy one of the cars in this comparison today, Intelli-Choice also provides data on used and Certified Pre-Owned cars, so you can buy a used model in a few years’ time with confidence.

Because these five vehicles are in the same class, there are many categories in which the competitors are closely matched, such as taxes and fees. Where they begin to separate are in categories such as insurance, depreciation, fuel, and maintenance and repairs. The Sentra, for example, is the most expensive to insure but has the lowest projected fuel cost. The Mazda3 has the highest projected repair cost, while the Dart suffered the largest projected depreciation. The Forte is expected to have the lowest maintenance and repair costs, thanks to its generous warranty, but its projected fuel cost and depreciation are high. It should be noted the all-new Forte’s projections are based on the last-generation 2013 model’s data. The Civic, with its low price and lowest depreciation, comes out on top with the lowest cost of ownership five years down the road.

Conclusion

Some comparison tests are blowouts, and those are easy to judge. Then there are tests like this, where the field is closely matched in nearly every category. Each car had strengths and weaknesses and none completely ran away with the award. There wasn’t a “perfect” car in the bunch, but several that would be very good choices depending on your priorities.

Each car had strengths and weaknesses and none completely ran away with the award

Each car had strengths and weaknesses and none completely ran away with the award

If, for example, you’re an enthusiast like us, you’ll be happiest with the sporty Mazda. It would also appeal to those who value fuel economy above all else. If safety and operating costs are priorities, you’ll be comforted by the Honda’s crash test scores and low cost of ownership. Those who love features will be happy with the Dart and Forte, and price-conscious buyers will find the Sentra’s low as-tested price appealing.

After weighing the contenders in each category against what would best serve the average compact car buyer, we picked the 2014 Kia Forte as the best all-around car here and the winner of this test. Its combination of performance, fuel efficiency, reasonable pricing, and endless feature list had our judges agreeing it’s the car we’d recommend to our friends and family.

 
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