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The BMW Active-Hybrid 3 – Evil Hybrid

6/16/2014 10:34:31 AM
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A sleek design, twin exhaust pipes and 250 kW aren't exactly the typical ingredients of a hybrid. A few eyebrows were raised when BMW dropped off the smallest sibling of its hybrid range at our offices for a year-long test. Nobody could deny that it is a looker, especially coated in Liquid Blue paint and fitted with the Hybrid-only aero-design alloy wheels.

On the inside, the Hybrid dues are less conspicuous and are limited to some logos and a revised instrument pack. Our vehicle was trimmed in charcoal leather highlighted by dark-wood trim and silver accents. The materials are carefully chosen and build quality is tight.

The Active-Hybrid 3 has a character that defies common perception of how hybrids should be slouchy and inert

The Active-Hybrid 3 has a character that defies common perception of how hybrids should be slouchy and inert

But don't let this sombre nature deceive you. The Active-Hybrid logos on the C-pillars and boot are tantamount to safe-to-handle stickers on hand grenades because of what lurks under the bonnet. The 225 kW / 400 Nm 3.0-litre turbopetrol from the 335i is supplemented with a 40 kW electric motor that combined produce an output of 250 kW and ensures a scorching zero-to-100 km/h time of 5.3 seconds.

In the first couple of months, the vehicle was used mainly for commuting purposes and the smoothness of the eight-speed automatic transmission coupled with quiet electric-only driving at low speeds made it an effortless task. The average fuel consumption, however, hovered above the 10.0 litre/100 km mark as a result of the urban drive cycle as well as the performance temptation. The problem is that the engine is a gem and, when an opportunity presented itself to mash the throttle pedal, it proved hard to resist that glorious straight-six soundtrack at full tilt.

There's little in the cabin to differentiate the Active-Hybrid 3 from a standard 3-series

There's little in the cabin to differentiate the Active-Hybrid 3 from a standard 3-series

A guilty conscience forced me to complete a 300 km weekend trip in Eco Pro mode, which proved fruitful as the trip computer awarded my good behaviour with a readout of 7.3 litres/ 100 km. I was unaware of the fuel-saving decisions that were being made in the background and could focus on light throttle applications. It's difficult to judge fuel saving over the normal 335i without conducting official testing, but the (optimistic) claimed figure is 5.9 litres/ 100 km compared with the 335i's 7.2 litres/ 100 km. At the end of the test term, our average worked out to a much higher 10.43 litres/ 100 km.

Whereas most hybrid vehicles deliver power to the wheels via a continuous variable transmission (CVT) to improve efficiency, BMW has stuck to its eight-speed auto. This helps the Active-Hybrid 3 retain the "driver's car" moniker. Add the sporty driving modes adopted from the 335i and the urge to the switch traction control off and misbehave is always present. Back in comfort mode, the vehicle is as docile as a fed lion.

The engine is a 3.0-litre, straight six which when combined with the motors, develops 335bhp

The engine is a 3.0-litre, straight six which when combined with the motors, develops 335bhp

It's this split personality that means the vehicle appeals to a large affluent audience. This was confirmed by the numerous requests I received from colleagues asking permission to loan it for an evening or weekend. Those who made the cut returned with complimentary remarks. This is in stark contrast to some other vehicles in our fleet that have a strong dividing effect among the team.

It's a risk for an automaker to release a press vehicle for long-term testing that has such cutting-edge technology. It is the type of PR exercise that can easily backfire for the manufacturer and cause more harm than good if there are any reliability issues. Testament to the 3 Series's build integrity, we did not experience electrical issues; even in one of the wettest winters experienced in a decade in the Western Cape, leading to roads resembling rivers, the high-voltage electronics worked without fail.

18-inch 'turbine design' alloy gives a menacing stance to the hybrid

18-inch 'turbine design' alloy gives a menacing stance to the hybrid

The last road trip that the BMW embarked on was a family visit to Hartenbos. A problem, however, reared its head when we remembered we had booked self-catering accommodation that required supplying our own bedding. Although the battery pack takes up only 90 dm3 of boot space compared with non-hybrid models, there was no chance of my wife and I and our two young children (and their paraphernalia) fitting. A Thule roof box came to the rescue and the standard roof-bar slots on the vehicle worked a treat to fix the bars and box.

Fully loaded and heading for the South Coast from Cape Town, the BMW again impressed. The ride at speed is excellent and road noise well suppressed. The climate control, comfortable seats and CDs with our children's favourite songs meant that we reached our destination fresh and ready for action.

Hybrid's battery pack is stowed into boot floor - enhances boot volume with fold-flat rear seats capability

Hybrid's battery pack is stowed into boot floor - enhances boot volume with fold-flat rear seats capability

Test Summary

Considering the cold facts, the hybrid does not make sense because the extra technology means it demands a higher sticker price than the normal 335i ($6,130 premium) and uses more fuel than the 316i, 320d and 330d models. The problem is this approach discounts the emotional appeal of driving the Hybrid, whether it's gliding along in silence in a nature reserve or tearing up your favourite mountain pass.

In fact, the biggest compliment I can give the car involves my wife, Liezel. Owing to the nature of my job, I often drive different cars over weekends and my other half never knows what to expect when I pull up in the driveway. The smile of approval on her face whenever I arrived with the Active-Hybrid 3 said more than cold figures. BMW has managed to not only make hybrid technology exciting, but also desirable.

 

 

 
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