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River Island Holloway Clothing Summer 2014 Collection

3/3/2014 8:19:36 PM
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River Island has just unveiled their new Holloway Road Summer 2014 Collection. The British retailer has commented on the new designs which are all part of theirspecial edition heritage line. The new pieces have a tropical inspired feel and the company say that they wished to avoid the current 'heritage' trend that has swept menswear as of late and opted to instead inject a retro twist in to vacation-wear, giving the collection a new spin. A spokesperson for the company stated that they aimed to create a fresh new look for the new season: “We wanted to take the collection somewhere fresh this time and avoid going too ‘heritage’. For high summer we drew upon what we like to call ‘retro vacation’!

Inspired by tropical prints taken from postcards, the company have opted to create bright, fun pieces for the Summer range that are also functional as well as fashionable. Including a full range of printed t-shirts, sweaters, jackets, graphic shirts and skinny jeans, the new designs also set out to highlight the wearable "workwear pieces" that they have on offer: "We offset postcard style graphic prints with a heady injection of colour to breathe new life in to the range and highlight those more traditional workwear pieces the collection is known for.” Although heavy with printed pieces, the collection is balanced with some classic, simple items such as a black bomber jacket, denim shorts and loafers that make great summer wardrobe staples alongside some of the more statement pieces.

The collection is already available online and in River Island stores.


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