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Will.i.am Launching ill.i Optics Eyewear Collection

3/1/2014 2:23:54 AM
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Will.i.am has just revealed his plans to launch a new luxurious eyewear collection. The rapper and 'The Voice' judge plans to debut a new range of glasses named ill.i Optics in collaboration with designer George Gorrow. Known for consistently wearing quirky and unique sunglasses both on and off stage, Will.i.am's new product move doesn't come as a surprise, and last year he also leaked that he is interested in expanding his empire further with a line of trainers.  He's also previously worked in collaboration with Levi's to design jeans from recycled fibers, commenting at the time that he is very passionate about recycling materials and he believes it has created an opportunity to turn something worthless in to something new: “We have landfills and landfills of plastic. In my eyes, it’s new gold.” 

Speaking on his new eyewear design project, Will.i.am commented that he felt something was missing in the eyewear market and he believes his designs can fill that gap: "I see a gap in the world of eyewear and this is my installment of what I feel is missing."

He added that he hopes his new brand can be thought of as honest as each design will be created with passion: "I want this to be an honest brand - it's about dedication and passion." Launching in September with an Autumn 2014 collection, the designs will take their inspiration with the rapper's early career days and the 1980s hip hop scene. This is not Will.i.am's first product release - he is also behind the  i.am+ foto.sosho camera accessories line.

 

 
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