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AllSaints Debuts Ripped Posters Inspired Autumn/Winter 2014 Collection

2/25/2014 1:46:37 AM
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Launching their new Autumn/Winter 2014 collection, British company AllSaints has unveiled a selection of dark and moody designs for the new season ahead. The company has stayed true to their usual aesthetic with an abundance of black and an edgy vibe seen throughout. Playing with textures, adding a slight slither of colour through lighter layers and piling on accessories, creative director Wil Beedle explained that for the new collection, he was inspired by ripped up posters and how layered they can be on the streets of London. He said about the multi-layered idea: “Each day, I witness an ever-evolving collage of posters around the streets of East London. Old ones get ripped; new ones replace them. It’s like a multi-layered, living and breathing artwork that I’ve come to refer to as Rip It Up.”

Commenting further on his 'Rip It Up' idea, Will spoke on a brand new 60ft video installation which was filmed around the area where AllSaints was founded - Spitalfields, London. The campaign video shows the brand's clothing along with the environment it was created for. Beedle explained that it serves to connect all aspects of the label and its London-based roots which he felt was an important task: “This notion of Rip It Up connects every aspect of the collection: the brand attitude, the clothes themselves, the environment in which they are designed, and the resulting video installation created in these same streets.”

The collection, which includes an array of new accessories and bags, is due to land later on this year.

 

 

 
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