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RI Cycle by River Island for Spring/Summer 2014

2/18/2014 8:03:11 PM
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RI Cycle by River Island is a small capsule collection created by the British high street store for the upcoming Spring/Summer 2014 season. Aiming to make cyclists feel comfortable without having to sacrifice style while on the road, the functional pieces are for urban cyclists who don't want to dress up in full cycling gear as they commute in their daily lives, no matter what the occasion. The items are thus made to look stylish but also have hidden features that make cycling easier and safer. The collection looks just as good when the wearer isn't on board a bike and works in a few key trends to make the pieces stand out further.

River Island's menswear designer Elizabeth Taylor commented that they wanted to make cyclists feel more stylish while on the road everyday: “The collection is really created for the urban cyclist, whether it’s down the pub or commuting to work. While uncompromising on style, they can feel confident they look the part while key features include unique performance detailing and streamlined fashion silhouettes which move with the body, enhancing the ease, comfort and fun of cycling.”

With creative details such as reflective trims and water resistant features, River Island have thought of everything to make sure cyclists still feel safe and visible while they cycle and they're also promoting the environmentally friendly method of transportation. The capsule collection even features waistbands that can accommodate a bike lock - now that is innovative and thoughtful design at work!

The collection is due in stores from March 2014.

 

 
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