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The Audi A3 Sedan 1.8T FSI SE S Tronic – Effortlessly Classy (Part 2)

6/16/2014 10:34:42 AM
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Mated with the seven-speed dual-clutch transmission, this unit delivers 250 Nm of torque from a low 1,250 r/min. The engine is impressive in both its refinement and flexibility, and is able to cope with both the modern demands of everyday efficiency (with a fuel index of 6.72 litres/100 km), as well as the ability to deliver a linear surge of power when required (0-100 km/h in 7.62 seconds).

Drive Select, allowing the user to adjust the throttle and engine mapping, together with the sensitivity of the somewhat lifeless yet precise electric steering, is standard fitment throughout the A3 Sedan range.

The neat cabin adds to the sophistication of the package

The neat cabin adds to the sophistication of the package

As purposeful as our test unit looked on the optional 19-inch alloy wheels (and R15 100 S-Line body kit), the general consensus was that their presence, combined with the standard sports suspension, undermined much of what we've come to enjoy most about products underpinned by VW's MQB platform, namely its compliant ride quality ride and handling. The all-round weight savings the platform affords gives it a light-on-its-feet demeanour (our test unit weighed 1,380 kg) that's been a hallmark of the new A3 and Golf 7 range thus far.

That said, despite the low-profile rubber and stiffer suspension, the ride quality on our A3 Sedan test unit was still more refined than that of the Mercedes-Benz CLA200 (tested on 16-inch rubber in November 2013). It's testament to how well the Audi's suspension copes and just how poorly the non-AMG-fettled Mercedes-Benz setup fares. Opposite-ends-of-the-creative-spectrum styling aside, this fact alone would likely determine the outcome of any future comparative test between these two natural rivals.

Rear space is good, despite a lower roofline

Rear space is good, despite a lower roofline

Of course, closer to home, the arrival of the A3 Sedan in the local market also presents a potential conflict of interest between itself and its top-selling A4 relative. It's from here, rather than the Sport-back, that we believe the newest four-door Audi will steal sales. While the A3 Sedan boasts a wider stance (with a longer wheelbase) than the first-generation (BS) A4, the current-generation A4 still offers a relatively significant increase in rear passenger leg-and headroom (as well as a less noticeable advantage in luggage space) over the A3 Sedan.

Test Summary

Within a historically sedan-biased South African market, the rise of the premium-compact four-door segment was guaranteed to cause a stir. And, while the Audi may have only one real rival in the shape of the CLA, consistency in both the A3's looks and feel give it the edge.

'Futuristic' taillights further differentiate the A3 Sedan from the A4

'Futuristic' taillights further differentiate the A3 Sedan from the A4

The question, however, is whether adding a boot to the package adds any real benefit to the customer. Certainly, if the A3 range consisted of only a three-door hatch and four-door saloon, merit could be found in each option. But factor in the versatile, practical and, by all accounts, complete-package Sport-back, and the A3 Sedan looks to be more of a subjective than practical choice.

That said, Audi is after a different market with this sedan and, while it might be small, the niche for a compact-premium four-door is there. However, the question remains: is this niche big enough to command 40% of total South African A3 sales as was predicted at the car's local launch? We'll see...

 

 
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