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Nike Unveils Undercover Gyakusou Spring 2014 Collection

3/5/2014 12:55:31 AM
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Sportswear company Nike has just unveiled the new Undercover Gyakusou Spring 2014 collaboration collection which has just landed in stores. Working with technology to create innovative and one-of-a-kind pieces, designer Jun Takahashi has also taken the season's inspiration from the age-old idea of 'ying and yang', creating simple balance and harmony throughout. Featuring printed t-shirts, light jackets and a mixture of trainer styles, the pieces are sporty but versatile. Nike commented: "Jun Takahashi knows running is a battle between two opposite emotions. To him running is a struggle between joy and agony, elation and exhaustion, persistence and surrender. It is a crusade waged by both the body and the mind. The Nike x Undercover Gyakusou Spring 2014 Collection visually articulates this yin-yang with contrasting colors and materials. It also employs the latest performance running innovations, including Nike Sweat Map ventilation, to give runners an edge against adversity."

The company also add that Takahashi worked with the company's technology department to create new products that have never been seen before and are new on the market: "Working closely with Nike’s Apparel Innovation Design Team, Takahashi is exposed to the latest advanced technologies informed by body-led research. Taking thermal body mapping—a diagnostic technique that charts changes in body temperature—as a starting point, Nike Sweat Map ventilation combines an engineered jacquard weave with pinpoint laser perforations. The sophisticated weave optically and tactically articulates the upper body’s heat map, while the perforations provide aeration at the points where body temperature is the highest and likely to rise with exercise."

 

 
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