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Business Cases for Lync Server 2013 : Why Unified Communications (part 2)

12/29/2013 8:42:30 PM
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4. Benefits of Web, Audio, and Video Conferencing

When an organization deploys a Unified Communications solution that supplies all conferencing workloads as part of the solution, the most recognized benefit is a single vendor for your conferencing solutions. This often leads to a consistent user experience, and reduced costs to operate.

Providing users with a unified conferencing solution that is easy to use and that provides benefits to their productivity means that they are more likely to use it. Because end users are actually using this solution more often, the ROI is realized faster, and the organization benefits from increased productivity. In the ROI section we will explore these benefits in greater detail.

5. Enterprise Telephony

Enterprise telephony has evolved greatly over time. Most commonly this functionality is referenced using the term Private Branch Exchange (PBX). The term PBX was first used when switchboard operators were manually operating company switchboards, but it now is used to describe complex telephony switching systems of all types.

Enterprise telephony not only is the capability to make and receive audio calls between users, but also relates to complex features that many organizations demand of a PBX system. These can include the following:

• Auto Attendants

• Automatic Call Distribution (ACD)

• Call Accounting

• Call Forwarding

• Call Park

• Call Pickup

• Call Transfer

• Call Waiting

• Music on Hold

• Voice Mail

• Emergency Call Handling (911 and E911)

The features listed are commonly used to determine whether a modern telephony system is capable of performing PBX features. Many new systems are not marketed as PBXs. They are called PBX replacements with UC functionality instead (think Microsoft Lync [Enterprise Voice] or Cisco Call Manager [IPT]).

6. Understanding the Benefits of Enterprise Telephony as part of a UC Solution

Many UC solutions are designed to replace PBXs. Because of this, the benefits of introducing enterprise telephony as part of a UC solution is just that, to remove your PBXs. Many organizations have a PBX deployment with the following characteristics:

• There are many vendors across many locations.

• If the same vendor, there are many software versions.

• Each system has a separate maintenance contract.

• Each system has a local PSTN Ingress/Egress.

• Systems typically require specialized engineers to perform basic tasks.

When you introduce a UC solution like Microsoft Lync, you introduce the opportunity to remove such complexities. This results in hard cost savings in the organization. We will discuss how organizations can realize these benefits in the ROI section.

7. Unified Messaging

Unified Messaging (UM) is a term used to describe the integration of different messaging systems. This can include email, fax, SMS, and voice mail. This integration typically means that you can access all of these messages from the same interface and on different devices. The most common use of Unified Messaging is to combine voice mail and fax into an organization’s email system.

Many organizations choose to use Microsoft Exchange Server as their UM solution. UM functionality was introduced in Exchange 2007 SP1. With Exchange UM you can connect your PBX and fax systems to Exchange Server and have voice mail, SMS, and fax delivered to the user’s inbox. Many other solutions typically deliver voice mail and fax messages to a user’s exchange email inbox as an email attachment, or through the use of an add-in. Modern UM systems offer functionality such as this:

Interactive Voice Response (IVR)—The capability for the caller to interact with the UM system through voice commands.

Find Me, Follow Me—The capability to ring other telephone numbers before leaving a voice mail.

Voice Mail Transcription—The capability for the UM system to transcribe voice messages and present the text transcription in an email to the end user.

Secure Voice Messaging—The ability for the UM system to encrypt voice messages and restrict the users who are able to listen to them.

Auto Attendants—Often leveraging IVR, UM systems are able to act as a receptionist, receiving calls coming into the organization and directing callers to end users.

 
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