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Microsoft Dynamics CRM 2011 : Distributing a Campaign Activity

11/27/2012 11:34:53 AM
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When you have created and associated the appropriate marketing lists with your campaign activities, you have taken the necessary steps to prepare for the execution of the activity. Then, when you are ready to execute the campaign activity, you will distribute the activity. This action will create Microsoft Dynamics CRM activity records that will exist under the account, contact, or lead records specified in the target marketing lists.

Tip

Most distributed campaign activities are distributed as open activities that need to be completed. The only exceptions to this rule are email campaign activities, because you can choose to automatically send an email when you distribute the email campaign activity.

Note

SET UP Use the Internet Explorer web browser to navigate to your Microsoft Dynamics CRM website, if necessary, before beginning this exercise. If you cannot locate the New Product Advertising campaign in your system, select a different campaign for this exercise.

  1. In the Marketing area, click Campaigns.

  2. Open the New Product Advertising campaign.

  3. In the entity navigation pane, click Campaign Activities.

  4. Open the New Product Introduction Email Message campaign activity.

  5. Click the Distribute Campaign Activity button. The New E-mails window opens.

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    Important

    The following steps will send an email message to the email addresses for all members included in the target marketing lists for this campaign activity. Make sure that your marketing lists do not include any customer email addresses, so that you do not send a test message to them!

  6. The body text defaults to the text from the Offer field of the parent campaign. Enter a subject and update the body for your email message. Then click Distribute.

    Tip

    You can also save time by selecting a predesigned email template.

    The Distribute E-Mail Messages To Target Marketing Lists dialog box appears. In this dialog box, you can select who will own the activity by choosing the record owners, yourself, another user, a team, or a queue. You can also specify whether the email message should automatically be sent and the corresponding activity marked as closed when the activity is distributed.

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  7. Leave the Mark e-mail messages to be sent and close corresponding e-mail activities check box selected, and click OK. The email messages are now sent.

  8. In the campaign activity, click Save and Close.

  9. Open the New Product Introduction Follow-Up Phone Call campaign activity.

  10. On the form ribbon, click the Distribute Campaign Activity button.

    The New Phone Calls window opens.

  11. Enter a subject and a description, and change the due date to one week in the future.

    image with no caption
  12. Click Distribute.

    The Distribute Phone Calls To Target Marketing Lists dialog box appears.

  13. Under Phone Calls Owner, select The owners of the records in the target marketing lists, and then click OK.

    You have successfully distributed your campaign activities. The New Product Introduction email message has been sent, and the New Product Introduction Follow-Up Phone Call activity has been created. Owners of the marketing list member records will see the activities in their activity lists with the due date you entered.

Microsoft Dynamics CRM allows you to create multi-step marketing campaigns and allows you to record campaign activities in many channels.

When you have distributed the activities, you can view the activities you created (both the successes and the failures) in the entity navigation pane of the campaign activity.

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