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The Anatomy of a Mobile Site : Navigation and menu systems (part 2) - Breadcrumbs, Header and Footer Navigation

10/20/2011 11:27:46 AM
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3. Breadcrumbs

If your main navigation tree is going to consume most of a page, and you need to present actual content on different pages, then the mechanisms for allowing users to toggle between navigating and reading or doing something on the site must be as efficient as possible. Going forward (downward in the hierarchy) is simple enough, but allowing the user to retrace her steps is important.

Most browsers present a back button, of course, and this allows a user to directly return through the history of pages that he has visited. Note however, that this paradigm still has some peculiarities on mobile browsers. If the Apple iPhone is running in full-screen web application mode, for example, the browser's navigation bar is omitted from the screen, and on some Nokia devices, the back button pulls up a visual thumbnail list of previous pages: clever to be sure, but an approach that adds frustrating extra clicks to the simple matter of reversing up a navigation hierarchy.

Therefore, many mobile web designers implement their own user interface elements — or breadcrumbs — for allowing users both to see where they are within the site and to quickly traverse or reverse their way through the site's hierarchy. Breadcrumbs are common on desktop sites too, but on mobile sites, their importance is arguably even greater: On a given page, they may be the only navigation elements available, as shown at the top of Figure 6.

Figure 6.

With this particular breadcrumb example, there are three links serving a dual purpose. On one hand, they show that the current topic (Syrah) is three levels down inside the hierarchy and serve to remind you that Syrah is a red grape. On the other, they provide a quick way to back up the hierarchy one or two levels or to return the home page of the site.

There is a certain elegance to ensuring that the breadcrumbs do not get too long on the screen. If you have a deep hierarchy with long category names, the breadcrumbs could easily take up two or more lines, eating into valuable screen space above the content itself. To avoid this, you could show only the links of the two preceding levels or codify a short version of each point in the navigation hierarchy for use in the breadcrumb list. Such a technique might turn breadcrumbs like this:

Home > Find wines by grape type > Red grape types > Syrah

into this:

Home > Grapes > Red > Syrah

The latter form conveys the same semantics to the user, but it's more succinct and more likely to fit on a single line.

Breadcrumbs work well and are easiest to implement when a site is organized into a strict, single-dimensional hierarchy. A challenge arises if the page can be reached by multiple routes through the site, and the breadcrumb logic needs to decide which ancestral path through the hierarchy or hierarchies it should display. In these cases, web applications can use the (incorrectly spelled!) "referer" header sent in the device's HTTP request to try to deduce which route has been taken to reach it.

4. Header and Footer Navigation

Unlike desktop sites where huge arrays of links and menus are often presented at the top of a page, you have to be extremely sparing with the mobile user interface. The header of your page — which might already be displaying a title, some sort of branding, and perhaps even a small mobile ad — is in danger of taking over the whole screen if you also put primary and secondary navigation into it.

For this reason, mobile sites with a large number of static links in a header are rare. Some have a small number of links — say, no more than four or five — that can be squeezed into the page above the content of every page. But it's smarter for sites to display context-sensitive navigation in the header instead — which means that the links that are present vary depending on where the user is in the site. These could easily be breadcrumbs that also help indicate location, as just discussed, but there may also be an opportunity to place a small number of auxiliary links in the header and make these highly relevant to the user's current context in the site.

If the header bar of the page is being used for a page title, you can use the space to the left and right of it. It's a common pattern to place a back button on the left side of the bar, but if there is space, a compressed breadcrumb sequence can also be placed there, as shown in Figure 7.

Figure 7.

In this figure, you have breadcrumbs, a title, and a context-sensitive link on the right, which encourages the user to go forward through the site's content — in this case, sideways across the hierarchy to a peer page.

However, the landscape mode of the screen blesses you with enough space to have all three elements in the header bar. In portrait mode on most devices, you rarely have room for more than a single button on each side of a short title. Bear this in mind when designing the upper part of your page, and consider using a style sheet that alters between the two orientation modes of the device (if it even supports rotation!).

In the previous example, a secondary navigation bar is also placed at the top of the page. These should also be context-sensitive because the user may well perceive these to be "tabs" that relate to different views on the current content or a small selection of subpages. Again, you are constrained by length, so these links should not be too numerous or long-winded. The same navigation does not require fancy styling of course: With a little surreptitious text separation, you can present the same navigation without having to use significant CSS, as shown in Figure 8.

Figure 8.

Note also that some devices will display the contents of the page's <title> tag in a bar at the top of the page. (It's an optional feature of the Nokia Series 40 browser, and it's been enabled in the example above for illustration.) If you are able to detect that the user is visiting your site with a browser that does render the title in such a way, you may want to use that tag for the page name to save yourself some real estate in the main part of the page — or at least avoid duplication of the title at the top of the screen.

There is slightly less concern for the number of links used in the page's footer, because its size is not relegating primary content. However, the links in a footer may not always be reached by the user, because they are almost always going to require scrolling on the part of the user to reach them. So, much like the footer on a desktop site, the links at the bottom of a mobile page are best used for auxiliary activities that are consistent across the site, such as links to feedback, contact, legal, or "about" pages. Some mobile CMS plug-ins will also attempt to serialize sidebar widgets as compressed panels in the footer below the page.

 
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