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Business Cases for Lync Server 2013 : Return on Investment (part 1)

12/29/2013 8:43:58 PM
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When organizations choose to deploy a new technology, there is always an investment that must be made. This investment is commonly referred to as a capital investment or capital expense.

Return on Investment is the performance measurement of how an organization will see a benefit on the investment made. When a UC solution is deployed, there are various types of cost savings, and these savings make up the ROI. This next section outlines what investments an organization must make when deploying a full UC solution, and the factors for realizing ROI.

1. UC Investments

Some organizations will have invested in UC prior to making the decision to move to a UC solution; however, it is still important to understand what these investments are, and ultimately how they can be paid for (ROI).

2. Consider the Capital Investments

The term capital investment in terms of UC is described as the cost to deploy the solution. When UC is being deployed, there are many components that can contribute to a capital investment. Some organizations will categorize certain purchases. For example, some organizations will spread purchases out over five or more years, resulting in a distributed capital investment, or amortization. Regardless of how an organization chooses to categorize its purchases, the following expenses are most commonly referred to as “capital expense” or “capex”:

• Licensing

• Data center hardware (servers, storage, etc.)

• Media gateways (PSTN gateways, SBCS, etc.)

• End-user hardware (headsets, IP phones, cameras)

• Implementation costs (staff and professional consulting services)

• Network upgrade investments (hardware and other “setup” fees for network upgrades)

The capital investments will vary depending on the organization. Regardless of the size of the company, these investments will be significant.

3. Consider the Operating Expenses

In addition to capital expenses, organizations also have to consider an increase in certain operational expenses. Although UC solutions reduce operating expenses overall, it is common for organizations deploying UC to increase IT operating expenses.

When organizations consider capital and operating expenses for UC, there will be a common theme: an increase in network costs. Network investments tend to make up the most significant capital and operating investment for organizations that are deploying UC. In a worst-case scenario, existing enterprise telephony is not IP based, and because of this, organizations will not have any real-time voice running over their IP network. This results in a major investment in network expansion.

In an optimal scenario, the organization is already using an IP-based telephony system, and the new network investment must now account for increased usage like conferencing and video.

The first scenario often requires a complete network overhaul. MPLS circuits and Internet connections must be increased, and that often comes with upgraded hardware. The second scenario involves network optimization. This is a combination of increasing bandwidth and optimizing connections to provide priority to UC traffic (Quality of Service).

4. Consider the Committed or “Dual-Run” Costs

One factor in UC ROI that is often overlooked is committed costs. These costs can also be referred to as dual-running costs. In most scenarios, an organization cannot simply turn off a legacy system and immediately stop paying for it. Not only is there a transition period between systems, but there are often committed costs that are associated with a contract or lease. These committed costs can be attributed to hardware leases, as well as support and service contracts. Many organizations will also choose to amortize capital investments over any number of years.

Investment Depreciation—Many organizations depreciate hardware over five years in order to spread out that capital investment.

Hardware Lease Costs—Some organizations lease PBX hardware and PBX endpoints instead of purchasing them. These can have committed lease periods.

Dual-Running Solutions—Costs to run legacy equipment, for example, if migrating off one UC solution to another.

Support Contracts—Support contracts typically include a multiyear agreement between the organization and the support provider.

Before realizing return on investment, these costs must be accounted for.

In summary, a UC solution is not purely cost savings. There will always be a significant investment to successfully deploy UC. However, the benefits of a true UC solution lead to a rapid ROI, which ultimately makes UC worth the investment.

 
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