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Microsoft Dynamics Sure Step 2010 : Solution selling to a current customer

11/19/2012 6:16:29 PM
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The Diagnostic phase also supports the process for selling solutions to an existing customer, which is the topic of discussion in this section.

The following diagram shows the flow of activities and Decision Accelerator offerings for an existing customer. The flow is very similar to the one for a prospect, with the only difference being the Upgrade Assessment DA offering replacing the Requirements and Process Review DA.

Much like the flow for a prospect, the flow for the existing customer begins with the Diagnostic Preparation. In this case, however, the sales team uses the guidance to explain the capabilities and features of the new version of the corresponding Microsoft Dynamics solution. When the customer expresses interest in moving their existing solution to the current version of the solution, the next step is the Upgrade Assessment DA offering.

Assessing the upgrade requirements

The services delivery team has two primary objectives when conducting the Upgrade Assessment DA. First, the delivery team assesses the current solution to determine the impact of the proposed upgrade. Second, they determine the optimal approach to upgrade the solution to the current version.

The Upgrade Assessment DA begins with the solution delivery team meeting with the customer, to understand the requirements for the upgrade. The solution delivery team is usually comprised of solution and/or service sales executives, as well as solution architects and senior application consultants to provide real-life perspectives to the customer.

Sure Step provides product-specific questionnaires that can be leveraged for the Upgrade Assessment exercise. The following screenshot shows two examples of the table of contents of these upgrade questionnaires—one for Microsoft Dynamics AX and the other for Microsoft Dynamics GP:

In the next step, the solution architect and/or application consultants review the configurations, customizations, integrations, physical infrastructure, and system architecture of the customer's existing solution. The team then proceeds to highlight those requirements that can be met by the new feature enhancements, and determine if there are any customizations that may no longer be necessary in the new product version. The team also reviews the customizations that will need to be promoted to the upgraded solution, and identifies any associated complexities and risks involved in upgrading the solution. Finally, the team will clearly delineate those requirements that require the implementation of new functionality. For the new functionality, the delivery team can avail of the corresponding product questionnaires from the Requirements and Process Review DA offering.

The last step in the Upgrade Assessment DA offering is to agree upon the delivery approach for the upgrade. If no new functionality is deemed necessary as part of the upgrade, the solution can use the Technical Upgrade project type guidance, workflow, and templates. On the other hand, if a new functionality is deemed necessary, it is recommended to use a phased approach in which the first release is a Technical Upgrade to bring the solution to the current product version, then the ensuing release or releases implement the new functionality using the other Sure Step project types (Rapid, Standard, Enterprise, or Agile).

Applying the other Decision Accelerators on upgrade engagements

If the upgrade is strictly to promote the solution to a current, supported release of the product, the solution delivery team can skip the Fit Gap and Solution Blueprint exercise and go to the Architecture Assessment DA offering to determine the new hardware and infrastructure requirements, and the Scoping Assessment DA offering to estimate the effort for the upgrade. The team may also choose to combine all these offerings, and just use the templates and tools from the other offerings to provide the final report and estimates to the customer.

If the upgrade is going to introduce a new functionality, depending on the magnitude of the new requirements, the customer and sales teams may deem it necessary to execute or combine the Fit Gap and Solution Blueprint, Architecture Assessment, and Scoping Assessment DA offerings. This ensures that a proper blueprint, system architecture, and overall release approach is collectively discussed and agreed upon by both parties.

In both cases, the Proof of Concept DA and Business Case DA offerings may not be necessary, although depending on the scope of the new functionality being introduced in the upgrade, the customer and sales teams may decide to use the Business Case tools to ensure that the project justification is established.

After the completion of the necessary DA offerings, the sales team can then proceed to the Proposal Generation activity to establish the Project Charter and Project Plan. The next step is then to complete the sale in the Final Licensing and Services Agreement activity, including agreeing upon the new terms of the product licenses and the Statement of Work for the solution upgrade. Finally, the delivery team is mobilized in the Project Mobilization activity, to ensure that the upgrade engagement is kicked off smoothly.

 
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