London
based label Shoreditch have enlisted Australian football star Tim Cahill to
appear in their new Autumn/Winter 2014 advertisement campaign which has been
titled 'Theatre of Dreams'. The new images were photographed by Steven Chee and
the campaign was inspired by Tim's success story and his journey to the World
Cup. The sports star commented that he has been so proud to represent his
country and it's a dream come true for him: "The atmosphere at the
World Cup is electric. When you walk out onto the field for the first time you
definitely feel like you’re dreaming. I’m lucky to be representing Australia
for a third time in consecutive World Cup’s – I feel we have a real opportunity
to excel in Brazil for me to score another goal would be a dream come true.”
In
2015, Shoreditch have also announced that they will launch a collaboration
collection with Tim Cahill. Tim has previously been the ambassador of Armani
and comments that he loves working with fashion labels and is interested in the
design process. He has already been working with Shoreditch to pick out fabrics
he approves of for his pieces: ''After a 10-year involvement with major
brands, and obviously Armani, it's inspired me to go out on my own with
Shoreditch and create a line that's affordable … I've been working on this
collaboration with Shoreditch for a couple of months; I've felt the materials,
looked at the suits, picked the cuts and the designs.''
Tim
is inspired by Armani's success: ''What Giorgio has achieved is
phenomenal, I'm lucky enough to have been flown all around the world with him
to Milan and New York, and to have him dress me for the last eight years makes
him the best inspiration I could want.''
