Launching
their new Autumn/Winter 2014 collection, British company AllSaints has unveiled
a selection of dark and moody designs for the new season ahead. The company has
stayed true to their usual aesthetic with an abundance of black and an edgy
vibe seen throughout. Playing with textures, adding a slight slither of colour
through lighter layers and piling on accessories, creative director Wil Beedle
explained that for the new collection, he was inspired by ripped up posters and
how layered they can be on the streets of London. He said about the
multi-layered idea: “Each day, I witness an ever-evolving collage of
posters around the streets of East London. Old ones get ripped; new ones
replace them. It’s like a multi-layered, living and breathing artwork that I’ve
come to refer to as Rip It Up.”
Commenting
further on his 'Rip It Up' idea, Will spoke on a brand new 60ft video
installation which was filmed around the area where AllSaints was founded
- Spitalfields, London. The campaign video shows the brand's clothing
along with the environment it was created for. Beedle explained that it serves
to connect all aspects of the label and its London-based roots which he felt
was an important task: “This notion of Rip It Up connects every aspect of
the collection: the brand attitude, the clothes themselves, the environment in
which they are designed, and the resulting video installation created in these
same streets.”
The
collection, which includes an array of new accessories and bags, is due to land
later on this year.
